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Email Marketing Technologies

Email marketing is vital for online businesses to connect to existing target markets and develop new ones. It can take a lot of time and resources but new email marketing technologies are making it faster, easier and cheaper.


MailPoet Vs 3rd Party

For many business running a website on WordPress and using another platform for email marketing means uploading assets to another platform. Why not keep it simple and combine them both. Introducing the latest version of MailPoet for WordPress. This platform works in the WordPress dashboard and has both newsletter templates and welcome templates to get you started. Manage subscribers, segmentation, lists and design email marketing campaigns. With over 50 responsive starter templates that can be fully customised by you or your designers to whatever you want, you’ll find the drag and drop platform easy and intuitive to use. You can quickly add content and images directly from your media library in WordPress with no need to use third-party services or platforms outside WordPress. In addition you can add all your more recent blog posts with a single drag and drop. Send to 1000 subscribers free and upgrade your account when you need more. You’ll find many of the built in features in MailPoet only available on higher plans of other platforms such as MailChimp and considerably more expensive.

Manage Subscribers

Welcome new subscribers with a custom on-boarding email that you can design and enjoy open rates of 40% and higher on average. Clients with blogs can automatically send email updates to let subscribers know about your latest posts every day, week, or month, and bring them back to your website. Subscribers can manage their own account by subscribing to different available marketing lists you create or simply unsubscribe at any time.

Designed For Online

Create email updates and newsletters your subscribers can’t wait to open with beautifully designed templates you can customise to match your corporate brand. With plenty of design options, and advanced formatting features your emails will look professional. Fonts, colours, images, spacing, buttons and more are all part of the styling. Always know how your emails look with quick previews sent straight to your inbox before you send.

Email Marketing Analytics

Get insights into your visitor’s behaviour through visual reports. Track opens, clicks, and unsubscribes. Learn what content works, what doesn’t work, refine your email strategy, and optimise your email campaigns for next time. Analyze your email campaigns’ performance and learn more about your subscribers. Get a wealth of data from opens and clicks and see the bigger picture behind your successes and failures.
For every email campaign and newsletter you send, see who opened it and which links they clicked. Track your results so you can send better subject lines and content, and keep raising the bar.

Tracking And Performance

Quickly determine if your calls-to-action buttons are working. Understand your target markets by which links are subscribers clicking and not clicking. Dig into the data beyond your open rate. Simply sending emails isn’t enough—knowing how subscribers interact with your emails is critical to improving their performance.

Segmentation

Segmentation makes it easy to send emails to subscribers that open your emails and click on links. Segment your lists based on opens and clicks and put your data to work.

Google Analytics

When subscribers read your emails and click-through to your website, what do they do next? Find out using Google Analytics campaigns. Get meaningful insights into who your subscribers are and how they use your website so you can better segment and target specific audiences with your emails.

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